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You are now in charge of building a tech platform to transform customer experience, what next?

Analysts Corner

Building the technology platform to re-imagine customer experience (CX) Building the Customer Experience transformation technology platform In the previous post we discussed what is customer experience (CX) transformation, the business value and some use cases with the highest return of investment.

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Digital Transformation: How To Protect Your Organization From Cyber Risk

Smart Data Collective

Cybersecurity is essential for any organization looking to stay competitive in today’s digital world. In order to protect your business from these threats, it’s essential to understand what digital transformation entails and how you can safeguard your company from cyber risks. However, the average data breach cost is staggering— $3.86

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Benefits of Using Big Data to Assist with Digital Adoption

Smart Data Collective

Digital transformation has been a goal for many organizations in recent years, and the shift to remote and hybrid working arrangements has only made this desire to future-proof their business more immediate. Big data has been the epicenter of digital adoption in recent years. Big Data is the Foundation of Digital Adoption.

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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

Big data is playing a huge role in the digital marketing profession in 2020. Digital marketing trends (like omnichannel marketing, AI, VSEO) that were once seemed outlandish to the average business owner are now essential to their success in 2020. In today’s world of digitization, the battle for a dollar is lost in micro-moments.

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Checkmate: The Queen’s Gambit of customer experience strategy – Part 2

Clarasys

In part 1 of this series, we drew on the favourite Netflix series ‘The Queen’s Gambit’, using the metaphor of chess to simplify customer experience (CX) strategy. Final two choices to consider to develop a successful customer experience strategy. These capabilities help us understand and improve the customer experience.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

It lays a core foundation necessary for business planning. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Data analytics helps with budget planning, forecasting, and unified attribution to improve the overall client experience.

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The future of casino marketing strategy is digital plus data

BizAcuity

With ever-changing regulations and the rise of digital competition, it is a challenge to run the casino business competitively. The onset of digital gaming has reduced the entry barrier for new players. The pandemic, the rise of online casinos, and the explosion in digital media have seen casino marketing going predominantly online.

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