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Top 5 Information Technology Trends in 2024

GAVS Technology

Artificial Intelligence (AI) has become more prevalent, influencing everything from cybersecurity to data analytics. Amidst these changes, organizations are prioritizing agility, digital resilience, and upskilling to navigate the dynamic and competitive IT terrain, ensuring they harness innovations for sustainable growth and efficiency.

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3 Questions Every Marketing Leader Wishes They Could Answer

Domo

Whether you’re a CMO, VP of Digital Marketing, or marketing analyst, you’re up against the same challenge: maximize marketing’s impact on the business—and prove it. Marketing is a key player in driving business revenue by creating brand awareness and generating pipeline. Marketing’s value to the business is clear.

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A Beginner’s Guide to Data-Driven Marketing

Astera

According to Google, nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels. Data is the driving force behind successful marketing campaigns and can make the difference between merely surviving and thriving in your industry. What is Data-driven Marketing?

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Information Marts: Enabling Agile, Scalable, and Accurate BI

Astera

Businesses need scalable, agile, and accurate data to derive business intelligence (BI) and make informed decisions. Analytics teams can also visualize these insights by leveraging reporting and visualization tools, such as dashboards, charts, or graphs. This tailored approach is central to agile BI practices.

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16 Best Business Intelligence Books To Get You Off the Ground With BI

Data Pine

With ‘big data’ transcending one of the biggest business intelligence buzzwords of recent years to a living, breathing driver of sustainable success in a competitive digital age, it might be time to jump on the statistical bandwagon, so to speak. “Data is what you need to do analytics. Information is what you need to do business.”

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13 Easy Tips to Create an Agile Persona -The Most Important Attributes Every Organization Needs

Agilemania

What is a persona in Agile Product Development? Agile personas are visual and concise. Because a software product is generally used by different people with different expectations and preferences, the agile team creates different personas that serve different requirements. . We can help you get on board.

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Why Business Leaders Need to Be Analytics Evangelists

Sisense

Data and analytics are proving more important to companies’ strategies than ever before, according to a survey by Harvard Business Review Analytic Services. However, many organizations still fall short of achieving their analytics goals, owing to a skills gap and issues with data access and usage.