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Master Data Management Tools

Dataversity

Master data management uses a combination of tools and business processes to ensure the organization’s master data is complete, accurate, and consistent. Master data describes all the “relatively stable” data that is critical for operating the business.

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The Cool Kids Corner: Master Data Management (MDM) in the Spotlight

Dataversity

This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. This month we’re talking about the current demand for master data management (MDM). Read last month’s column here.) What is MDM?

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Transforming Data Management with AI-Driven Data Catalogs

Dataversity

In today’s data-driven world, where every byte of information holds untapped potential, effective Data Management has become a central component of successful businesses. The ability to collect and analyze data to gain valuable insights is the basis of informed decision-making, innovation, and competitive advantage.

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Building a Strong Community for Women in Data Management and Governance

Dataversity

In September, I had the privilege of co-hosting a new special interest group (SIG), Women in Data Management and Governance, alongside DATAVERSITY’s Shannon Kempe, at a pre-conference Enterprise Data World (EDW) event.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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9 Best Practices for Real-Time Data Management

Dataversity

However, managing and handling real-time data can be challenging due to its volume, velocity, and variety. This article will guide you through nine best practices […] The post 9 Best Practices for Real-Time Data Management appeared first on DATAVERSITY.

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Data Management Technology Helps Recover Deleted Photos from Digital Cameras

Smart Data Collective

Data management technology plays a very important role in photo editing and manipulation. In June, The New York Times published a fascinating article on some of the many ways that data management technology can help create amazing photos and visuals. One of […]

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. How data impacts your organization as a whole.