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4 Essential Data Management Principles

Dataversity

However, most companies fumble their approach to Data Management and fail to draw insights as a result. Data Management might seem like a back-office function, but it is critical to a modern company’s success. Getting started with or fixing your Data Management processes might seem intimidating.

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Connecting the Three Spheres of Data Management to Unlock Value

Dataversity

The remainder of this point of view will explain why connecting […] The post Connecting the Three Spheres of Data Management to Unlock Value appeared first on DATAVERSITY. But only very few have succeeded in connecting the knowledge of these three efforts.

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Crucial Advantages of Investing in Big Data Management Solutions

Smart Data Collective

quintillion bytes of data are generated each day? Businesses are having a difficult time managing this growing array of data, so they need new data management tools. Data management is a growing field, and it’s essential for any business to have a data management solution in place.

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Steps Companies Should Take to Come Up Data Management Processes

Smart Data Collective

The process of managing data can be quite daunting and complicated. Data management is a set of processes and policies that organizations use to collect, store and share data. It involves understanding how the organization uses data and how the data is stored, and then working out what to do with it.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Understanding the Role of CIOs in Test Data Management

Dataversity

Likewise, at the back end, they must build a sturdy testing environment that prepares the application for big data inflows. As we know, chief information officers (CIOs) are at the helm of […] The post Understanding the Role of CIOs in Test Data Management appeared first on DATAVERSITY.

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Data Management Is Dead – Data Empowerment Has Emerged

Dataversity

In my last DATAVERSITY article, “The Machine Economy Is Here – The Digital Transformation Era Is Over,” I discussed the end of digital transformation, the arrival of the machine economy, and the emergence of data empowerment. The post Data Management Is Dead – Data Empowerment Has Emerged appeared first on DATAVERSITY.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. How data impacts your organization as a whole.