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ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

FlowForma surveyed 100+ construction executives. This eBook details their opinions and delves into their drivers for workflow and process automation, reliance on manual processes, digital capabilities and goals for process automation, and digital transformation initiatives in 2022 and beyond.

Business Analyst Career Guide is the most comprehensive resource you can find on business analysis. We compiled all the information that we came across and find useful to guide business analysts in having an awesome BA career.

As a training and consulting organization for business analysis, we have come across many techniques that business analysts use while conducting business analysis activities. We decided to compile all the techniques that we came across and find useful.

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After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

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Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

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To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

In-app guides are powerful tools for delivering exceptional product experiences, but it’s all too easy to use them improperly or get too carried away. In this eBook, we’ll show you eight essential dos and don’ts for building impactful in-app guides.

Product teams have access to tons of data these days, but just because you're tracking product metrics doesn't mean you're tracking the right product metrics. In this eBook, we walk through the ten KPIs every product leader should have on their radar.