In The Age Of Big Data, Is Microsoft Excel Still Relevant?
Smart Data Collective
DECEMBER 2, 2020
In recent years, leading professional fields like marketing have leaned heavily on phrases like, “content is king,” but if you’ve been paying attention – not just to marketing, but to many other growing fields, including eCommerce, healthcare, and finance – the real reigning force is not content, but data. Big data, which is itself a consequence of other technology, gives us the tools to interpret our actions, to strategize and analyze in new and more objective ways.
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