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Why Data-Driven SEO is Crucial for SMEs in This Recession

Smart Data Collective

You must actively promote your listing with relevant keywords and descriptions so people can find you when searching for specific services in their area. Hours of Operation. Your hours of operation should be included on your local Google listing, but they should be clearly displayed on your location page of your website as well.

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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. A few of these variables include bio descriptions, self-identifiable interests, or followers of a specific keyword, hashtag or brand.

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What a Day in the Life of an SEO Specialist Looks Like | Simplilearn

Simplilearn

Plenty of people have some notion of search as a tool, because it’s an integral part of marketing, both for small mom-and-pop operations and for massive global conglomerates. Most marketers tend to think a few keywords sprinkled throughout some webpages wil. Read More.

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Data-Driven SEO Strategies Are Essential for Your Small Business

Smart Data Collective

Some of the benefits of a data-driven SEO strategy include: Keyword research. Big data has always been important in keyword research. You can use data analytics tools to see the search volume of different keywords over time and see if the keyword is gaining or declining in popularity. Competitive research.

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How Businesses Use Analytics to Rank Higher in Search Engines

Smart Data Collective

In turn, the website content will rank high in the search engines when online users search for items relating to the industry the venture operates in. Keywords are Critical in Search Engine Optimization. The keywords o use in the online marketing content will help in ranking the material. Analytics as a Component of Modern SEO.

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How to Utilize Artificial Intelligence in Your eCommerce SEO Strategy

Smart Data Collective

However, how might artificial intelligence be used in e-commerce operations? A user-friendly website that includes pertinent keywords, meta descriptions, and tags can go a long way toward attracting prospective consumers. Artificial intelligence (AI) is starting to fill every facet of our daily lives. Voice Search.

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Data Analytics Helps with Competitor Research

Smart Data Collective

There are no two ways about it: competitor research, keyword research, market research, and all of the other dirty ‘R-words’ involved in digital marketing aren’t the most thrilling of activities. However, there are other ways that companies can research their competitors as well. But is it just a boring slog?