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Business Relationship Management – A Great Professional Development Move for Project Managers

Watermark Learning

A Business Relationship Management (BRM) role is often thought to be a natural professional development path for business analysts. But what about project managers? BRM can mean a number of things: Business Relationship Management or Business Relationship Manager.

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An Intro into the World of Business Relationship Management, Part 4: A Continued Review into BRM

Watermark Learning

BRMs may aligned with one or more lines of business, by program, specific IT initiative or by geography. You may see the BRM role and responsibilities under the title of a Business Unit Manager, IT Partner, Account Manager, Customer Relationship Manager, or Business Integration. Where do BRMs Work?

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An Intro into the World of Business Relationship Management, Part 2: An In-depth Look at a BRM

Watermark Learning

As you may remember from our last blog, BRM stands for Business Relationship Management or Business Relationship Manager. It is an emerging role that functions between the business and the service provider (e.g., enterprise architect, portfolio and program management). A Brief History.

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An Intro into the World of Business Relationship Management, Part 1: What is a BRM, a BRMP, and BRM Institute??

Watermark Learning

Welcome to the first in a series of four blogs in which we will introduce you to the world of Business Relationship Management, the role of the Business Relationship Manager, its corresponding certification, the value BRMs bring to the organization, and how to move into a BRM role as the next step of your career journey.

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter.

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An Intro into the World of Business Relationship Management, Part 3: What is BRMP and How Do I Get Certified?

Watermark Learning

In our previous Business Relationship Management blogs, we provided you with a summary overview of BRM, BRMP ® , and BRM Institute. BRMP ® stands for Business Relationship Management Professional. BRMP ® stands for Business Relationship Management Professional. What is BRMP ® ?

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AI Helps Mitigate These 5 Major Supplier Risks

Smart Data Collective

Artificial intelligence is driving a lot of changes in modern business. Companies are using AI to better understand their customers, recognize ways to manage finances more efficiently and tackle other issues. AI is particularly helpful with managing risks. How AI Can Help Suppliers Manage Risks Better.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.