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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

Data-informed buyer persona. Sophisticated, data-informed buyer personas can provide insights uncovering which brands, media outlets, and influencers that audiences have a high affinity for. The post How to Use Audience Data to Inform Marketing Programs & Campaigns appeared first on SmartData Collective.

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Data Under Siege? Combatting the Weaponization of Information in the Digital Age

Dataversity

Combatting the Weaponization of Information in the Digital Age appeared first on DATAVERSITY. This technology, capable of producing highly convincing and realistic content such as news articles, social media posts, images, and videos, blurs the line between what’s authentic and what’s engineered.

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2023: Generative AI, IoB-Informed Products, and Other Data-Driven Technologies

Dataversity

Based on what we are seeing with our customers, we can expect a surge in the adoption of emerging technologies like generative artificial Intelligence as well as new software architectures that will transform markets, empower consumers, and deliver new personalized customer experiences. […] The post 2023: Generative AI, IoB-Informed Products, (..)

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Be the Best – 9 Ways to Market Your Business with Big Data

Smart Data Collective

When building and adding information to a website, you must think about search engine optimization and use keywords and phrases that customers are likely to type into a search engine. A top-notch website is one that is easy to navigate, interesting, informative, and easy on the eye. Write a Blog.

Big Data 357
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10 Important Ways Data Visualization Can Benefit Your Content Strategy

Smart Data Collective

Instead of hundreds of rows and sheets of numbers, various types of graphs, charts, heatmaps or infographics can be used to make the same information more understandable. If you’re in marketing, you’ve probably heard the mind-blowing statistic that humans process visual information up to 60 000 times faster than text-based info.

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5 Ways Machine Learning is Changing the Way Businesses Operate

Smart Data Collective

It identifies new customers and filters their requests for more information. A chatbot can also gather helpful customer information in a follow-up conversation. It takes human beings a long time to research information, organize it around a theme, and communicate it. A virtual chatbot converses with website visitors.

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How AI-Driven Data Analytics Tools Benefit Businesses and Organizations

Smart Data Collective

The process of interpreting and analyzing data and putting it into context helps businesses and organizations make informed decisions, predict trends, anticipate expectations, improve security, optimize internal operations, and stay ahead of competitors. AI-Driven Tools Can Help Leverage Publicly Available Information.