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Top Five AI-Driven Digital Marketing Tools in 2023

Smart Data Collective

While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution. While AI is changing many industries, digital marketing is among those most affected. A number of AI tools have made it easier for digital marketers to do their jobs effectively.

Digital 273
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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies. Machine Learning is Crucial for Success in Digital Marketing If you have a Spotify or Netflix account, you have probably noticed a trend.

Digital 247
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Building Trust in the Digital Age: The Role of Data Verification

Dataversity

Trust is a multifaceted issue when dealing with data and events, and one core component is data verification. […] The post Building Trust in the Digital Age: The Role of Data Verification appeared first on DATAVERSITY.

Digital 355
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Data Under Siege? Combatting the Weaponization of Information in the Digital Age

Dataversity

The emergence of generative AI marks a pivotal shift in the digital landscape, profoundly impacting our ability to discern reality from fabrication. Combatting the Weaponization of Information in the Digital Age appeared first on DATAVERSITY. Its rise bears significant […] The post Data Under Siege?

Digital 299
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Strategies for Tackling Digital Transformation Resistance

Dataversity

The often-overused phrase “digital transformation” instills a sense of excitement and progress for many executives. But for some business leaders, digital transformation means intimidation or mystery. When the former group is tasked with selling data-driven technology initiatives to the latter group, they face formidable challenges.

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Strategies for Closing the Digital Transformation Gap in Healthcare

Dataversity

a widening digital gap is carving up the healthcare industry. AVIA Research recently found that only 10-40% of health systems are actively making a direct financial impact in areas where digital transformation can make a difference. There’s no need to sugarcoat it – in the U.S.,

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Why You Should Invest in Digital Transformation During Tough Economic Times

Dataversity

With these uncertain times, CEOs are confronted with difficult decisions – such as where can we cut costs, and how can we reallocate resources to […] The post Why You Should Invest in Digital Transformation During Tough Economic Times appeared first on DATAVERSITY.