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Big Data Analytics is Advertisers’ Best Weapon

The Data Administration Newsletter

Consumers’ digital footprint is increasing in the personalized era of Advertising and Marketing, and Big Data Analytics will help businesses achieve high customer retention rate. Big data has become a buzzword in today’s competitive era. Recent advancements in big data technology […].

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Master Data Match Rules

The Data Administration Newsletter

As part of a master data management (MDM) implementation, a series of rules must be implemented to determine if two records refer to the same real-world entity that they represent. In the world of MDM, this is often referred to as the golden record, and master data match rules identify when two should become one.

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Celebrating 25 Years of TDAN.com!

The Data Administration Newsletter

Twenty-five years ago today, I published the first issue of The Data Administration Newsletter. It only took a few months to recognize that there was an audience for an “online” publication focused on data administration. […].

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Is Data an Asset in Real Estate?

The Data Administration Newsletter

How is the multi-billion real estate sector doing in a data-driven world? The industry sits on loads of data gathered about property, their use and its inhabitants.

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Data’s Role in Improving Customer Service

The Data Administration Newsletter

As customer service continues to be a top priority for businesses, data has become a crucial aspect of improving the way they interact with their customers. By utilizing CRM software and call center software, companies are able to easily access and analyze customer data to provide a personalized experience.

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The Impact of Artificial Intelligence on Investing

The Data Administration Newsletter

Artificial intelligence (AI) has already made a significant impact on the world of marketing, health, technology, and transportation. And while it’s yet to make its mark on the world of finance, there are already hedge funds and individual investors who rely on AI and machine learning to boost their portfolios and develop trading strategies.

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Enterprise Data Management: Strategy, Benefits, Best Practices

Astera

This article covers everything about enterprise data management, including its definition, components, comparison with master data management, benefits, and best practices. What Is Enterprise Data Management (EDM)? Management of all enterprise data, including master data.