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What Do Business Leaders Need to Know About Data Strategy?

Dataversity

Click to learn more about author Gary McCarthy. Despite significant investments in Data Management, data problems persist in many organizations. One reason for this is the view of data as a technology project rather than a corporate asset. The post What Do Business Leaders Need to Know About Data Strategy?

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How Good Leaders Keep Data in Perspective

Smart Data Collective

Increasingly, our world has become obsessed with data. Companies everywhere want to know who their customers are, how they behave, how they make purchasing decisions, and how they can be persuaded. Entrepreneurs, innovators, and creatives have always benefited from doing research and better understanding their business environments.

Big Data 288
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Customer Data Analytics is Critical to the Future of Account-Based Marketing

Smart Data Collective

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. What’s an ICP and Why Does It Matter?

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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. But, of course, you could do the same too. But, of course, you could do the same too.

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Using Data-Driven Lean Thinking to Optimize Business Processes

Smart Data Collective

Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Lean Thinking and Big Data Can Be Merged for Superior Decision-Making.

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Business Analysts to Watch in 2024

Passionate BA

Business analysts as thought leaders Hello there! The last time we saw each other, I posted about business analysis resources everybody should follow in 2024. Since then, I have been thinking about the fact that, yes, of course, we know blogs, podcasts, or other resources by their public names. Or BA Times?

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Cloud Technology Can Reduce Employee Turnover by Improving Communication

Smart Data Collective

Today, organizations face the Great Resignation , which has kept human resource leaders at the edge of their seats. 5 communication strategies for the workplace. A communication strategy is the communication plans and methods a company applies at all stages. The biggest challenge of today is retaining employees.