Data Analytics Helps Assess the Global Pandemic’s Impact on Marketing
Smart Data Collective
MARCH 2, 2021
Big data technology has become pivotal to the evolution of modern marketing. A lot of marketing strategies have evolved in response to new insights that were made available with data analytics. One of the benefits of big data technology is that it can help us see the impact of the pandemic. Early last year, My Customer made some great observations about the role of analytics in tracking customer trends.
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