article thumbnail

Empowering Sales to Provide the Best Customer Experience: Frucor Suntory’s SAP Innovation Journey

Timo Elliott

Frucor Suntory , a leading Australasian drinks company, has embarked on an innovative journey to enhance its sales processes and customer experience, and has written about the experience in their entry for the 2023 SAP Innovation Awards.

article thumbnail

Customer-centric design thinking

Clarasys

Can customer-centric design thinking offer an effective solution? Huge benefits can be unlocked by solving complex problems across an organisation’s Lead-to-Cash (L2C) lifecycle, but how does an organisation go about finding the right approach that has customers at the heart of changes made? Prioritisation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why is considering customer experience in digital transformation essential? – PODCAST

Clarasys

Considering customer experience in digital transformation should be embedded throughout the process and never be an afterthought. Never Mind the Pain Points · CX Talks: Why is considering customer experience in digital transformation essential? Listen here or read on for an edited transcript.

article thumbnail

CASE STUDY | Train your team to Customer Experience

Word of Digits

Why a good Customer Experience has become a must have. In a world where digital tends to be the norm, a good Customer Experience seems to be the direction to take if you want to make the difference. In a nutshell they are scouting for outstanding customer experience all along with your company.

article thumbnail

To design the best digital tools to improve your CX, start with the problem

Clarasys

The open secret of design thinking is to start with a problem and develop multiple solutions in order to come up with the best solution. You want to find the best solution to improve your customersexperience, so where do you start? Why is now a critical time to apply design thinking?

Digital 52
article thumbnail

Digital Customer Journey Mapping – It’s a Trip + Template

Netmind

As customer experiences become more and more digital, we have to change how we interact. For most organizations, the days of winning over a customer face-to-face with a hand shake and a smile are over. Digital customers are the new norm and are transacting with us all over the world, 24/7, independent of a sales person!

Digital 52
article thumbnail

How do you ensure employees are equipped and feel confident using tools and technology to serve customers?

Clarasys

Digital customer experience tools that capture behavioural, transactional, and preference data can transform customer intelligence into personalised insights. So how should an organisation go about introducing new CX digital tools? Always put employees at the heart of technology design, development, and testing.