Data 
Smart Data Collective
JANUARY 3, 2024
We have talked about how big data is beneficial for companies trying to improve efficiency. However, many companies don’t use big data effectively. In fact, only 13% are delivering on their data strategies. We have talked about the importance of data quality when you are running a data-driven business.
Smart Data Collective
FEBRUARY 19, 2024
In a world increasingly reliant on data analytics for decision-making and strategic planning, the importance of data recovery cannot be overstated. Data loss or corruption can have severe consequences, disrupting business operations, compromising valuable insights, and potentially leading to financial losses or reputational damage.
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Dataversity
JANUARY 15, 2024
It’s a real joy to hear what people are curious about and provide resources or share insightful lived experiences as a consultant in the data ethics space. In this line of work, it’s usually not about having tidy, easy answers or the […] The post Ask a Data Ethicist: Why Does Data Ethics Matter?
Dataversity
APRIL 15, 2024
There’s a unanimous consensus that data is the lifeblood of organizations. The pace of cyberattacks accelerates relentlessly, with disastrous data breaches becoming a mainstay in news headlines and the associated costs skyrocketing.
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Smart Data Collective
SEPTEMBER 19, 2023
The proliferation of big data has had a huge impact on modern businesses. We have a post on some of the industries that have been most affected by big data. Of course, there are some reasons big data can help make our communities more sustainable. What makes them different from traditional data centers? from 2021 to 2027.
Smart Data Collective
MARCH 7, 2024
The advent of sophisticated data analytics tools has revolutionized how businesses approach marketing. With an abundance of customer data at their fingertips, marketers are now empowered to understand their audience like never before.
Advertiser: Paycor
Ensure you are collecting and retaining proper applicant data. Get tips on how to reduce risk, including how to: Know your state’s pay equity laws. Invest in predictable scheduling.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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