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The future of casino marketing strategy is digital plus data

BizAcuity

In 2018, the US Supreme Court’s decision to legalize sports betting was historic. With ever-changing regulations and the rise of digital competition, it is a challenge to run the casino business competitively. The onset of digital gaming has reduced the entry barrier for new players. Casino Marketing strategy is digital.

Digital 130
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5 dimensions of digital transformation, with CX at centre stage

Clarasys

There are many definitions for digital transformation but it all boils down to applying digital technologies to advance business’ agendas and deliver against changing customer expectations. . This means that most companies would have had to embark on the journey of digital transformation if only to “dip their toes” in it.

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A List Of Business Analysis Events For 2018

Business Analyst Learnings

If you’re ready for socializing and networking or just looking for professional development opportunities, here are some business analysis events to get you started in 2018. BBC 2018 - This event is termed, “Building Business Capability” and is scheduled to hold from November 5 to November 9 2018 in San Antonio, Texas.

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Digital Customer Journey Mapping – It’s a Trip + Template

Netmind

As customer experiences become more and more digital, we have to change how we interact. For most organizations, the days of winning over a customer face-to-face with a hand shake and a smile are over. Digital customers are the new norm and are transacting with us all over the world, 24/7, independent of a sales person!

Digital 52
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Interview: Paul Boag on the “User Experience Revolution”

Userzoom

On 15th March 2018, UserZoom hosted Better UX London 2018, a day-long conference bringing some of the brightest UX talent and dazzling UX innovators together in one room. With more than 20 years experience, Paul has worked with hundreds of organisations. General Electric have spent a lot of money on user experience.

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Post Webinar Q&A: How to get executive buy-in for UX

Userzoom

In many cases, the new product/feature is created in response to a gap in the digital experience or in response to voice of the customer survey. If the feature is going to be added to an existing digital product, I would recommend you launch an unmoderated study to quantitatively measure the UX score for the digital product.

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The California Consumer Privacy Act is upon us. Who is ready?

Actian

Officially passed by the Governor of California, Jerry Brown, and the California State Legislature on June 28, 2018, the California Consumer Privacy Act aims to enhance privacy rights and consumer protection for California residents. Finally arriving, the bill will become effective on Jan. Personalization and Data Compliance.