article thumbnail

Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Social listening is the process of monitoring your brand’s digital conversations to gain a better understanding of how customers are perceiving and interacting with your business, as well as how they feel about your industry or niche. Social Media Listening vs. Monitoring. Social listening is one of the best approaches.

Big Data 199
article thumbnail

How important is sustainability to your customers today and in the future?

Clarasys

Ethical consumer spending and finance in the UK reached almost £122bn at the end of 2020, a 138% increase on just over £51bn in 2010, and there was an 18% rise in boycotts on ethical grounds, totalling nearly £4bn in 2020. But how do organisations understand what their customers want from products and services now and in the future?

article thumbnail

Retail real estate sector is booming: how digital transformation can help to succeed?

CMW Lab Blog

According to a study by the National Association of Realtors , 93% of home buyers used the internet to search for homes in 2020, up from 44% in 2010. In addition, digital tools such as customer relationship management (CRM) systems and project management software have streamlined the process of managing real estate transactions.