18 Best KPIs and Metrics for the Agile CEO
Insight Software
JUNE 30, 2021
Gross Profit Margin = (Total Revenue – Cost of Goods Sold) / Total Revenue. This performance metric should be tracked in conjunction with gross margin and operating costs to ensure enough money is being generated from sales, and that operating costs aren’t eating too far into profitability. ROAS = Revenue / Advertising Costs.
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