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A CDO Playbook for Driving Marketing Impact

The Data Administration Newsletter

Introduction The Chief Data Officer is a relatively recent addition to the classic C-suite roles. The presence of the CDO among that cohort represents the growing realization that “Data” has become a true strategic asset that requires highly specialized management and dedicated resources. […].

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Top Challenges and Opportunities for Chief Data Officers

Sisense

And while organizations are trying to bridge the skills gap by hiring data scientists, data analysts, and data engineers, some are giving these highly technical individuals a seat in the C-suite in the form of the chief data officer (CDO). Clearly, data is becoming more important to organizations.

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Supercharging Your Digital Transformation with Embedded Analytics

Sisense

We all know that data is becoming more and more essential for businesses, as the volume of data keeps growing. Dresner reported that nearly 97% of respondents in their Big Data Analytics Market Study consider Big Data to be either important or critical to their businesses.

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Big Companies, Big Wins: Enterprises Out-Innovating Startups

Sisense

In Data-Powered Businesses , we dive into the ways that companies of all kinds are digitally transforming to make smarter data-driven decisions, monetize their data, and create companies that will thrive in our current era of Big Data. We live in an era of startups. But interesting doesn’t mean bad!

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Analyst, Scientist, or Specialist? Choosing Your Data Job Title

Sisense

We live in a constantly-evolving world of data. That means that jobs in data big data and data analytics abound. The wide variety of data titles can be dizzying and confusing! Data analysts might report to a CIO, a Chief Data Officer (CDO), or possibly to a data scientist or business analyst team leader.

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Get Started With Business Performance Dashboards – Examples & Templates

Data Pine

In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Not to worry – we’ll not only explain the link between big data and business performance but also explore real-life performance dashboard examples and explain why you need one (or several).

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Your Effective Roadmap To Implement A Successful Business Intelligence Strategy

Data Pine

Over the past 5 years, big data and BI became more than just data science buzzwords. Without real-time insight into their data, businesses remain reactive, miss strategic growth opportunities, lose their competitive edge, fail to take advantage of cost savings options, don’t ensure customer satisfaction… the list goes on.