Article Big Data Customer Experience Data Analytics 
Smart Data Collective
SEPTEMBER 19, 2022
Big data has led to many important breakthroughs in the Fintech sector. Positive customer experience sits atop the most valuable things critical to the longevity of any business. It helps build brand reputation, enhances a company’s visibility, and encourages customer loyalty, which translates to increased revenues.
Analysts Corner
APRIL 25, 2023
What is big data and why is it important to business ? In the age of the internet, smartphones, and social media, the amount of data generated every day has reached unprecedented levels. This data is referred to as big data, and it is transforming the way businesses operate. What is big data?
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Smart Data Collective
APRIL 1, 2021
Therefore, no one can ensure a successful marketing campaign without incorporating the proper applications of big data. Big data has enabled brands to target customers through geo-fencing. It allows them to follow a targeted customer approach. In short, big data has revamped the entire marketing landscape.
Smart Data Collective
NOVEMBER 26, 2021
With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. Holistic Customer Experience.
Smart Data Collective
OCTOBER 20, 2020
Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors.
Smart Data Collective
FEBRUARY 6, 2020
I ran into the head of an analytics company with a lot of experience in big data. When I talk to people from analytics companies, they usually emphasize the technical aspects of their profession. He said that there is a growing need for big data in the marketing profession. This man was different.
Smart Data Collective
SEPTEMBER 9, 2020
The number of companies utilizing data analytics has skyrocketed in recent years. In 2017, 53% of companies reported using data analytics as part of their strategy. Data analytics is one of the most useful tools your business can utilize in order to quantify real-world information about its performance and efficiency.
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