article thumbnail

How AI is Optimizing Data-Driven Ad Targeting 

Astera

But thanks to the power of artificial intelligence (AI), digital advertising has undergone a transformation, revolutionizing data-driven ad targeting. AI algorithms can analyze ad performance data in real time and adjust ad placements, bidding strategies, and ad content to optimize campaign performance on the fly.

article thumbnail

Is Machine Learning Changing The Direction Of The Energy Sector?

Smart Data Collective

For example, platforms like Appian allow organizations to deliver modern applications that sit on top of data and existing technology systems. Relying on multiple systems and data sources can hinder visibility during projects, field work, and turnarounds.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Euro Soccer Special: What Football Teaches Us About Analytics

Sisense

This is infused analytics at work: Wearable devices deliver data and insights directly to the coaches, enabling them to make decisions and transform teams’ performance without technical data expertise. These developments have added a whole new dimension to data analysis.

article thumbnail

16 Best Business Intelligence Books To Get You Off the Ground With BI

Data Pine

Making this publication one of the greatest business data analytics books out there. 5) “Big Data Demystified: How To Use Big Data, Data Science And AI To Make Better Business Decisions And Gain Competitive Advantage” by David Stephenson PhD. One of the most intelligently crafted BI books on our list.