Think Out Loud 101: A User Researcher’s Guide
Userzoom
APRIL 16, 2019
Questions in a TOL test are crafted in a way to elicit verbal and observational insights from participants. In particular, TOL testing is important for when you need to know the HOW and WHY behind the WHAT. To identify usability issues that might be causing drops in conversion or traffic. How does a TOL study work?
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