Developing Personas for Customer Journey Mapping
Adaptive US
NOVEMBER 20, 2020
A couple of months ago I took part in my first Customer Journey mapping session as the company I work for is working on reinventing itself and the way we look at customer experience from an outside in perspective. Our goal is to delight our customers with easy to use digital tools with our focus being on the agents that sell our products. We want to make it easy and pleasant for our customers to do business with us and thereby reduce the overall customer effort and improve our net promoter score
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