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Enterprise Data Management: Strategy, Benefits, Best Practices

Astera

The increasing digitization of business operations has led to the generation of massive amounts of data from various sources, such as customer interactions, transactions, social media, sensors, and more. This data, often referred to as big data, holds valuable insights that you can leverage to gain a competitive edge.

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What Is Embedded Analytics?

Insight Software

Salesforce monitors the activity of a prospect through the sales funnel, from opportunity to lead to customer. The functionality allows them to zero in on the pipeline data that is associated with the account record of interest. Their devices monitor a user’s activity and transmit data to the cloud.