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The Complete Guide to Reverse ETL

Astera

Data enrichment for CRM, targeted marketing campaigns, real-time customer interaction, and personalized experiences. Impact on Business Facilitates data-driven decision-making through historical analysis and reporting. It can also trigger automated actions in business applications based on the synced data.

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What is ETL? – Extract, Transform, Load Explained

Astera

It’s one of many ways organizations integrate their data for business intelligence (BI) and various other needs, such as storage, data analytics, machine learning (ML) , etc. ETL provides organizations with a  single source of truth  (SSOT) necessary for accurate data analysis. What is ETL?