Remove Backlog Management Remove Book Remove Customer Experience Remove Innovation
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Answer This Question: “What is Your Product?”

EBG Consulting

This essay is part of the book 97 Things Every Scrum Practitioner Should Know , by Gunther Verheyen (editor). Coordinator roles such as release managers, project, or program managers are introduced. The customer experience for completing an end-to-end value stream using the product experience is clunky, laborious, and abrasive.

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What Is Your Product?

EBG Consulting

This approach defines the product from an engineering perspective and not from a customer perspective. Alan Cooper’s prescient book, The Inmates are Running the Asylum , was a wake-up call back in 2004. This complicates organizational processes and confuses customers. Backlog management. Role definition.