Smart Data Collective

MAY 28, 2021

billion on big data by 2025. There are a number of benefits of using big data in e-commerce. One of the most important benefits lies in understanding the customer journey and optimizing their experience to maximize conversions. Data Analytics is Important for Understanding Customer Behavior in eCommerce.

E-Commerce 343

E-Commerce Data Analytics Data Analytics Big Data 343

BizAcuity

APRIL 14, 2022

quintillion bytes of data which means an average person generates over 1.5 megabytes of data every second? Have you read any of the case studies involving how Netflix and Spotfy leverage big data for creating unique customer experiences? They tell you how big data helped them create a mark in today’s world.

Big Data 130

Big Data Data Analytics Data Analytics Data Management 130

Smart Data Collective

MAY 30, 2022

According to a report we cited last year, 67% of businesses with revenues exceeding $10,000 a year use data analytics. One of the most important reasons companies are investing in analytics technology is to improve their understanding of their customers. Any firm must now prioritize customer experience.

Artificial Intelligence 270

Artificial Intelligence Customer Experience Customer Experience Cloud Computing 270