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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

I ran into the head of an analytics company with a lot of experience in big data. He said that there is a growing need for big data in the marketing profession. Forbes’s Louis Columbus wrote a great article on 10 ways that big data is influencing the marketing field. This man was different.

Big Data 290
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Machine Learning Transforms Life Insurance Beyond the Actuarial Process

Smart Data Collective

The market for data analytics in the insurance sector is projected to be worth nearly $22.5 Many of the applications of big data for insurance companies will be realized with machine learning technology. billion within the next six years. Huge databases and standardized processes are widely used in the insurance sector.

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9 Ways Location Data Can Help You Excel in Retail

Smart Data Collective

One of the secrets to attracting and retaining customers is to become more data-centric. The retail industry is expanding all the time. trillion in 2019? According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. Here it goes.

Retail 244
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Actian Datacast: Are you leveraging the right data for the right decision-making?

Actian

Last week we announced the findings of the Actian Datacast 2019: Hybrid Data Trends Snapshot , sharing insights into the current challenges as well as opportunities for data-driven enterprises around managing hybrid data environments. Data complexity creates a barrier to entry here, though.

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Actian Datacast: Are you leveraging the right data for the right decision-making?

Actian

Last week we announced the findings of the Actian Datacast 2019: Hybrid Data Trends Snapshot , sharing insights into the current challenges as well as opportunities for data-driven enterprises around managing hybrid data environments. Data complexity creates a barrier to entry here, though.