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How Marketing Campaigns Miss the Mark Without Data

Sisense

One of the biggest applications of data analytics in the marketing world is to define the demographics, behaviors, and interests of consumers, giving marketers a lens into who they’re targeting. The right data is the key to a successful growth marketing program. Could data analytics have helped? Know your audience.

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The Data Behind Tokyo 2020: The Evolution of the Olympic Games

Sisense

Not only does it support the successful planning and delivery of each edition of the Games, but it also helps each successive OCOG to develop its own vision, to understand how a host city and its citizens can benefit from the long-lasting impact and legacy of the Games, and to manage the opportunities and risks created.

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