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A marketing strategist’s approach to customer segmentation

Ntara

After we’ve identified significant customer segments, we formally prepare our findings into formats your business can use to make decisions, inform strategies, and reference in the field. We then combine key insights from stakeholder interviews and survey data to develop visual journey lifecycle maps.

Digital 96
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How to conduct a customer segmentation study

Ntara

After we’ve identified significant customer segments, we formally prepare our findings into formats your business can use to make decisions, inform strategies, and reference in the field. . We then combine key insights from stakeholder interviews and survey data to develop visual journey lifecycle maps.

Digital 52