Nuts to Site Traffic! BI, KPIs and SMM Give You the Power of Conversion!
ElegantJ BI
SEPTEMBER 11, 2014
I’ll just come right out and say it! All key performance indicators (KPIs) that are meant to drive performance (and all KPIs should do just that) must be linked to goal conversion. If they are not, then your metrics are meaningless or you are measuring the wrong thing! Whether you are talking about a click-through-rate (CTR), or unique visitors or the number of followers or time spent on a page or site, it all boils down to conversion goals.
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