How to get stakeholder buy-in for user research: 31 expert tips
Userzoom
DECEMBER 17, 2019
“While there are different approaches to getting buy-in, there is one I find particularly effective in our field: performing user research on stakeholders by understanding the ‘why’ behind the pushback , and then creating the MVR (minimal viable research) plan. Tell me what happened the last time you did user research?
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