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A marketing strategist’s approach to customer segmentation

Ntara

We’ve revealed risk points in how businesses operate, and we’ve identified how much our clients should be investing digital vs. traditional channels. Do your B2B customers really want ecommerce? Are they satisfied with the current digital experience? What information do they need at what point of the conversion process?

Digital 96
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How to conduct a customer segmentation study

Ntara

We’ve revealed risk points in how businesses operate, and we’ve identified how much our clients should be investing digital vs. traditional channels. . Do your B2B customers really want ecommerce? Are they satisfied with the current digital experience? Build persona profiles and customer journeys.

Digital 52