article thumbnail

Customer experience architecture

Clarasys

Your business architecture – the mapping of your business capabilities and supporting infrastructure – is what underpins the experiences your customers have. Customer-centricity must be integrated into your entire business architecture. Use these to guide and structure your CX improvement strategy.

article thumbnail

Customer experience architecture

Clarasys

Your business architecture – the mapping of your business capabilities and supporting infrastructure – is what underpins the experiences your customers have. Customer-centricity must be integrated into your entire business architecture. Use these to guide and structure your CX improvement strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why becoming more sustainable is essential to your CX

Clarasys

Look at your organisation’s end-to-end value stream (the series of steps an organisation takes in order to provide value to customers) and the business architecture that underpin the CX. , and allow you to target customer segments successfully.

article thumbnail

How to consider the business in a digital transformation – PODCAST

Clarasys

But also our business architecture approaches and how we shape the right technology and structures behind the business strategies that we’re defining and working with our clients on. Tom Carpenter: Simon? Simon Blosse: Hi everyone. I’m Simon Blosse. I’m a principal consultant here.