Big? ?Data:? ?The? ?Secret? ?to? ?Starbucks’? ? Supply? ?Chain? ?Success?
Sisense
JUNE 25, 2020
To this end, the firm now collects and processes information from customers, stores, and even its coffee machines using advanced technologies ranging from cloud computing to the Internet of Things (IoT), AI, and blockchain. The firm’s internal AI platform, which is called Deep Brew, is at the crux of Starbucks’ current data strategy.
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