Big? ?Data:? ?The? ?Secret? ?to? ?Starbucks’? ? Supply? ?Chain? ?Success?
Sisense
JUNE 25, 2020
Jon Francis, SVP Data Analytics, Starbucks. Every store has its own set of customers and its own set of characteristics, and artificial intelligence (AI) can help us understand those individual store characteristics better. And that in-store experience must then be extended to a digital mobile relationship.”.
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