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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

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Text Analytics – Understanding the Voice of Consumers

BizAcuity

Text analytics helps to draw the insights from the unstructured data. . In 2014, the Trip Barometer survey, which was conducted by TripAdvisor , suggested that online reviews influenced about 95% of the travelers in the United States.

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How Big Data Has Revolutionized the Gaming Industry

Smart Data Collective

Online shopping, gaming, web surfing – all of this data can be collected, and more importantly, analyzed. Most businesses prefer to rely on the insights gained from the big data analysis. With the help of data mining and machine learning, it is now possible to find the connections between seemingly disparate pieces of information.

Big Data 259
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Shocking Ways Big Data Changed the Nature of Business Lending

Smart Data Collective

This has proven important too, with the value of loans provided by big banks having declined by 3% overall between 2014 and 2019. They also need to understand that big data has both created new opportunities and challenges. While big data has made P2P lending possible, it has also made loans more competitive.

Big Data 251
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Text Analytics – Understanding the Voice of Consumers

BizAcuity

Text analytics helps to draw the insights from the unstructured data. In 2014, the Trip Barometer survey, which was conducted by TripAdvisor , suggested that online reviews influenced about 95% of the travelers in the United States.