Remove it-it how-starbucks-uses-analytics-enhance-customer-experience
article thumbnail

Bridging the Gap Between Analytics Expectations and Reality

Sisense

Newly published research shows that companies aren’t getting the most out of their analytics. Companies surveyed by Harvard Business Review Analytic Services (HBR) report that two of the most important strategic benefits of using data analytics are (1) identifying new revenue and business models and (2) becoming more innovative.