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Shopping for data

Clarasys

One answer is something that can’t be bought any other way – customer insight from customer data. Legal protections for the customer (i.e. you and me) mean that it is practically impossible for retailers to buy datasets on individual customers without some form of M&A activity.

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What Is Embedded Analytics?

Insight Software

Amazon also provides data and analytics – in the form of product ratings, reviews, and suggestions – to ensure customers are choosing the right products at the point of transaction. Diagnostic Analytics: No longer just describing. Predictive Analytics: If x, then y (e.g., Now explaining why things happened (e.g.,