Remove Backlog Management Remove Book Remove Customer Experience Remove Product Management
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Answer This Question: “What is Your Product?”

EBG Consulting

This essay is part of the book 97 Things Every Scrum Practitioner Should Know , by Gunther Verheyen (editor). Even some of the best Scrum teams can’t answer the simple question, “What is your product?”. Moreover, functionality can be duplicated among multiple ‘products’. Product Owners struggle to prioritize and provide focus.

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What Is Your Product?

EBG Consulting

They consider the product’s underlying technologies, components, and tools and call a logical grouping of them a “product.” This approach defines the product from an engineering perspective and not from a customer perspective. Functionality duplicated across multiple products. Backlog management.