Going Beyond Gut Instinct: The Do’s and Don’ts of Strategic In-App Guides

Is your in-app guidance strategy based on hard data? Or are you just going with your best guess?

Are you delivering the right messages to the right people at the right time? Or are you simply blasting every guide out to every user?

Do your guides feel like they’re part of your product? Or do your users find receiving one to be a jarring, disconnected experience?

In-app guides are powerful tools for delivering exceptional product experiences, but it’s all too easy to use them improperly, or get a little carried away. In “Going Beyond Gut Instinct: The Dos and Don’ts of Strategic In-App Guides,” we’ll show you which approaches to in-app guidance work, and which ones you should definitely avoid.

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