Customer-centric Change (Feat. Sushma Sundaran)

BA Brew - A Business Analysis Podcast by AssistKD

Episode notes
This week the Brew Crew discuss why the customer should be at the centre of any change initiative. Their special guest is Sushma Sundaran, a Senior Technology Delivery Manager at the Home Office, with extensive experience of customer-centric change. Topics covered include: listening to, understanding and meeting diverse customer needs; customer journey mapping; the customer experience; customer retention; the importance of shared values; the human touch; using CATWOE, the SARAH curve and more.
Keywords
customer experiencechange managementcustomer centric change