Design Thinking Feat. Kay Hardy

BA Brew - A Business Analysis Podcast by AssistKD

Episode notes

The Brew is back! Debbie and Jonathan launch Season 3 in style with guest Kay Hardy. The topic of the day is Design Thinking, an exploratory human-centric approach that offers a useful framework for business change.

It’s all too easy to go back to the same BA tools time and time again. The crew talk about how Design Thinking helps BAs to refresh their approach, encouraging them to challenge assumptions, to elevate their thinking and to focus on people and outcomes.

Related BA techniques discussed include the Double Diamond approach, Empathy mapping and the ‘5 Whys’. Don’t miss Kay’s brilliant explanation of the ‘lorry under the bridge’ challenge in the first five minutes (she even brought her own whiteboard).

Participants: AssistKD’s Debra Paul and Jonathan Hunsley. With Kay Hardy, Senior Service Designer at Capita Experience ... 

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