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The analysis behind small experiments in product discovery

Analysts Corner

One can also say that, in the Discovery track the goal is to “build the right solution”, to discover the product to build. Whereas in the Delivery track the goal is to “build the solution right”, to deliver that product to the market in the best way of working that team can. weekly, as defined by Teresa Torres).

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Predictive Analytics Use Cases for Citizen Data Scientists

Dataversity

Gartner technology analysts predict that organizations leveraging augmented analytics solutions will grow at twice the rate of those that do not use these solutions.

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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Big Data 341
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New AI Assistants Do Wonders for Marketing Teams

Smart Data Collective

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. If you’re looking for other AI conversational marketing platforms besides Conversica, then this guide is for you. Image source: Exceed.ai. How Exceed.ai The Exceed.ai

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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What does AI think is a good analogy for a Business Data Fabric?

Timo Elliott

Like the transportation system in a city, the data fabric enables seamless movement and use of data across the organization, making it easier for teams to make data-driven decisions and gain valuable insights. What would be a compelling title for a marketing presentation talking about a business data fabric solution?

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Top 10 Big Data CRM Tools To Increase Business Sales

Smart Data Collective

According to market research – The global CRM market size was estimated at USD 43.7 The current market is overpacked with several CRMs; hence, selecting the best CRM for business operations has become challenging for organizations. However, there are many CRMs in the online market, but nothing can beat Salesforce.

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Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Product teams need a complete, end-to-end solution to address their most common challenges. Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love.