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Data Analytics Helps with Competitor Research

Smart Data Collective

A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. We have talked about some of the ways that companies can use data analytics to research competitors on social media. Why is competitor research so important? But is it just a boring slog?

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate. Continuous Learning Market research is a never-ending activity. What new technologies are on the horizon?

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Leveraging Data Anonymization for Advancements in Medical Research

Dataversity

Medical research is dynamic and vast, so institutions have been apprehensive about experimenting with too many Data Management solutions. In […] The post Leveraging Data Anonymization for Advancements in Medical Research appeared first on DATAVERSITY.

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Guidelines for Writing Stellar Research Papers While Utilizing Big Data

Smart Data Collective

An essential tool for grading college students is their research papers. One of such research paper types that college students may have to write is a research paper on big data. It is also a very distinct type of college research paper topic. Get reliable big data. Check out studies from a medical or scientific journal.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Companies Test Possibilities and Limits of AI in Research and Product Development

Smart Data Collective

This article explores the possibilities and limits of AI in research and development. Use of AI in Research. Research and development (R&D) is a critical component for any business, especially in today’s data-dependent competitive world. Another limitation of AI in research and development is cost.

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Data-Intensive University Research Finds Value in Open Storage

Dataversity

Much has been written about the hunger for data storage in university research, whether in the humanities, arts, social sciences, genomic studies, astronomy, or seismic research. The post Data-Intensive University Research Finds Value in Open Storage appeared first on DATAVERSITY.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.