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Why Total Cost of Ownership Is a Critical Metric in High-Availability Databases

Dataversity

In the world of data management, the focus often zeroes in on the performance, scalability, and reliability of database systems. Total cost of ownership (TCO) is a crucial aspect that should hold equal – if not more – importance.

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How In-Database Machine Learning Transforms Decision-Making

Dataversity

Traditionally, predictive analytics has been performed using standalone machine learning […] The post How In-Database Machine Learning Transforms Decision-Making appeared first on DATAVERSITY.

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No Database Is Perfect: Applying CAP Theorem to Database Choice

Dataversity

Since its introduction to the marketplace in 2000, the consistency, availability, and partition theorem, or CAP theorem, has been a guiding principle in database management. It states that a database can be […] The post No Database Is Perfect: Applying CAP Theorem to Database Choice appeared first on DATAVERSITY.

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DevOps and Data: Lessons Teams Can Learn About Managing Databases

Dataversity

According to the Bureau of Labor Statistics, the outlook for jobs around managing data architecture and databases looks pretty good: The number of professionals with roles around managing data is due to grow by eight percent from 2022 to 2032.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Having an accurate and up-to-date database. How to assess the current health of your database while working with a B2B contact data provider.

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Four Strategies For Effective Database Compliance

Smart Data Collective

Of all of those tactics, storing structured data in databases is by far one of the most effective. However, if a business doesn’t manage its databases efficiently, they become tedious to manage and unproductive to work with. Database compliance goes beyond just holding data.

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Top SQL Books 2024: Master Database Queries & Management | Simplilearn

Simplilearn

Key Takeaways: SQL (Structured Query Language) is a fundamental skill for individuals working with relational database systems. SQL is widely used across various industries and database management systems, making it a highly transferable skill. It enables users to manage, manipulate, and analyze data efficiently. Read More.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. Database benchmarks for education and resource prioritization.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Why is this so essential?

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How ZoomInfo Solves Recruiting Pain Points

With ZoomInfo’s database, you can optimize your recruiting efforts with access to deep, accurate insights into millions of the most qualified professionals around. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The result? Less organization, more confusion, and fewer deals closed.