Sat.Apr 22, 2017 - Fri.Apr 28, 2017

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ABM and How It Can Optimize Product Marketing

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. The ABM marketer plays a role supporting sales proposals, and using ABM technology, has the potential to improve conversion rates and shorten sales cycles.