Product Leader – Your Comfort Zone Kills Innovation
280 Group
AUGUST 23, 2016
Being a Product Leader Tasked with Disruptive Innovation In the 2006 article “Inhibitors of disruptive innovation capability: a conceptual model” author Marnix Assink found several ways in which large companies inhibit disruptive innovation, including: the inability to unlearn obsolete mental models clinging to a successful dominant design or business concept a risk‐averse corporate climate innovation process mismanagement lack of adequate follow‐through As a product leader you sit at the hub of
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