280 Group

OCTOBER 29, 2022

Two Critical Roles. According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales. The Product Manager puts products on the shelf, and Product Marketing Managers help them fly off the shelves – and into the hands of customers.

Product Management 118

Product Management Product Management Vision Monitoring 118

280 Group

OCTOBER 29, 2022

What does an Iron and an iPod have in common? On the surface, not much. But each was “hired” to a job for the customer. The Jobs-to-Be-Done (JTBD) framework is an approach to developing products based on understanding the customer’s goal (job) and the thought processes behind creating a product to accomplish that goal (do the job). The JTBD framework is beneficial for keeping Product teams focused on the problem space long enough to determine a customer’s needs.

Innovation 90

Innovation Product Management Product Management Monitoring 90