Tue.Apr 05, 2022

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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy.

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Why Learn Salesforce? A Complete Guide to Unlock Your Salesforce Career | Simplilearn

Simplilearn

So you are an IT or Management professional looking at ways to specialize in a niche area for excellent career prospects. Salesforce training would be a natural choice, as more and more businesses are adopting Salesforce for their Customer Relationship Management(CRM) and marketing plans. You may also be an eCommerce practitioner or sales executiv. Read More.

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5 Hardware Accelerators Every Data Scientist Should Leverage

Smart Data Collective

The data science profession has become highly complex in recent years. Data science companies are taking new initiatives to streamline many of their core functions and minimize some of the more common issues that they face. They are using tools like Amazon SageMaker to take advantage of more powerful machine learning capabilities. Amazon SageMaker is a hardware accelerator platform that uses cloud-based machine learning technology.

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5 Reasons Why SEO Specialists Should Master Google Analytics | Simplilearn

Simplilearn

If you’re a Search Engine Optimization (SEO) specialist, your primary objective is to ensure that the website(s) you manage performs well in Google’s search results. Yes, the other search engines matter, but let’s face it—with 1.2 trillion searches worldwide every year—Google is the top priority for every SEO specialist. According to Mar. Read More.

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Business Valuation Software: Free Guide to Valutico Platform

Explore our free guide to Valutico, the platform that revolutionizes automated report generation, offers access to 1 million M&A transactions, enables quick benchmarking, and streamlines the entire valuation process. With Valutico, you gain access to: 30-Minute Valuations: Rapidly producing accurate results. 3TB of Financial Data: The expansive data you need at your fingertips.

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AI Technology is Essential for Online Fraud Prevention

Smart Data Collective

Online fraud is growing at a frightening pace. Many cybercriminals believe they can con eCommerce stores out of their cash and never be caught because they are operating over the internet. One particular scam called fraudulent Buy Online Return In-Store (BORIS) is thought to have cost retailers a staggering $1.6 billion last year. However, new advances in AI are changing this situation.

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Quality Control Tips for Data Collection with Drone Surveying

Smart Data Collective

Here at Smart Data Collective, we never cease to be amazed about the advances in data analytics. We have been publishing content on data analytics since 2008, but surprising new discoveries in big data are still made every year. One of the biggest trends shaping the future of data analytics is drone surveying. As more surveying companies harness the power of drones, they are compiling more data that can be used for energy procurement construction, oil drilling, defense applications and many othe

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5 Fresh Email Marketing Ideas to Grow Your Readership | Simplilearn

Simplilearn

Do you want to grow the readership for your email marketing campaigns? If so, you are not alone. Email is one of the best marketing channels for turning readers into potential customers. Yet, if you are noticing a significant slowdown in subscriber expansion, then you may be looking for new strategies to implement. This may seem like one more ta. Read More.

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3 Ways AI Engineering Can Help Drive Broader Adoption

Dataversity

There is no shortage of hype about AI’s potential. But to truly realize that value, we must deploy it in the field repeatedly and reliably in an ever-changing world – and therein lies the challenge. For AI to work sooner, better, and faster, organizations must operationalize more AI programs so they can start collecting and learning […]. The post 3 Ways AI Engineering Can Help Drive Broader Adoption appeared first on DATAVERSITY.

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10 Tips for Effective Product Management Meetings

Roman Pichler

Listen to this article: [link]. 1 Set an Objective. Be clear on the reason why the meeting is needed. What’s the meeting about? Which outcome do you want to achieve? For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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Data Professional Introspective: What Good Data Look Like – Part 5

The Data Administration Newsletter

Let’s assume this scenario — Your organization has conducted an EDM Assessment. You now have detailed knowledge of your data management strengths, accomplishments, and capability gaps. Armed with that information, and with the organization’s business strategy and key priorities in hand, the CDO / Data Management Organization has coordinated the development of a Data Management […].

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Inside the release: Tableau 2022.1 for IT

Tableau

Michael Hetrick. Senior Manager, Product Marketing, Tableau. Bronwen Boyd. April 5, 2022 - 9:45pm. April 6, 2022. The Tableau 2022.1 release includes exciting and powerful capabilities for IT and administrators to help you better manage and scale your analytics with increased efficiency. Let’s take a closer look at what’s included. Deploy. Architect Tableau Server across subnets with Enterprise Deployment Guidelines.

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AI Optimization Increases Amazon Sales

The Data Administration Newsletter

Even pre-pandemic, Amazon was an ecommerce giant like no other. You could find practically anything on the platform and have it delivered straight to your door. Cut to a nearly-post-pandemic reality, and Amazon has become bigger and more competitive than ever. FBA sellers are rapidly multiplying, and as the competition gets fiercer, standing out becomes […].

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Inside the release: Tableau 2022.1 for IT

Tableau

Michael Hetrick. Senior Manager, Product Marketing, Tableau. Bronwen Boyd. April 5, 2022 - 9:45pm. April 6, 2022. The Tableau 2022.1 release includes exciting and powerful capabilities for IT and administrators to help you better manage and scale your analytics with increased efficiency. Let’s take a closer look at what’s included. Deploy. Architect Tableau Server across subnets with Enterprise Deployment Guidelines.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Data Management’s Next Frontier is Machine Learning-Based Data Quality

The Data Administration Newsletter

Regardless of how accurate a data system is, it yields poor results if the quality of data is bad. As part of their data strategy, a number of companies have begun to deploy machine learning solutions. In a recent study, AI and machine learning were named as the top data priorities for 2021, by 61% […].

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Article: Using Patterns to Drive a Transformation towards Agility - Practical Insights from Large Companies

InfoQ Articles

In the DACH region, a community of transformation leaders from about 30 companies started “DACH30” sessions where they share experiences and insights from their efforts to help their companies become more agile. This article highlights successful patterns to foster change, how to apply flow-oriented design to optimise your delivery capabilities, and the danger of the illusion of control.

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All in the Data: Governing Data Mesh and Fabric

The Data Administration Newsletter

Data Governance is defined as the execution and enforcement of authority over the management of data and data-related assets.1 The terms “Data Mesh” and “Data Fabric” are the most recent examples of names being given to something that describes techniques to help organizations manage their data. This column explains the overlap and relationship between data […].

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Breakdown summary of IPCC Mitigation of Climate Change 2022 report

Clarasys

Yesterday, the Intergovernmental Panel on Climate Change (IPCC) released their third report in a series of reports on the science, risks and solutions to climate change. This report focused on the solutions available to policymakers to address and halt the climate crisis. It was accompanied by the message ‘it is now or never’ by Jim Skea the report co-chair.

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The Complete People Management Toolkit

From welcoming new team members to tough termination decisions, each employment lifecycle phase requires a balance of knowledge, empathy & legal diligence.

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The Ultimate Work-From-Home Data Solution

The Data Administration Newsletter

Work-from-home arrangements are, without a doubt, one of the greatest upheavals businesses are facing within the past ten years. Companies worldwide have faced the need to make data available to geographically dispersed teams without threatening the security and stability of their databases. In such an environment, data replication has become an essential solution for any […].

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The 9 Principles of Continuous Process Improvement | Blueprint

Blueprint

Lean, Six Sigma, Kaizen, are just three of the many process improvement methodologies businesses employ to inject structure and strategy into their improvement initiatives.

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What is the Cost of Poor Quality Data in Your CRM?

The Data Administration Newsletter

Your CRM is undeniably a valuable asset to your company however, what happens when the data inside this expensive investment isn’t cared for? Forbes reported 84% of CEO’s are concerned about the quality of the data that they are basing business decisions on. With a suspected $3.1 trillion annually lost in the US alone due […].

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Power BI Reporting: Working with Decentralized Data Structures

Christian Steven

Gavin Wood coined the phrase Web3 in 2014 to refer to the next iteration of the internet. In his view, decentralized data secured with blockchain technology would lessen big tech's control over the data generated on the internet. Why should Facebook and Google make millions off consumer data? Shouldn't people have more say in how their data is being used?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.