AI Leads to New Complications and Opportunities in PPC Marketing
Smart Data Collective
JUNE 8, 2021
Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable.
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